(TfL) 2.3 billion annual passenger journeys. Charities say it is difficult to identify which countries have carried out these punishments. The winning campaign will receive £500,000-worth of advertising space across the TfL network – one of the most valuable advertising estates in the UK. Compliance: Does the campaign adhere to TfL’s advertising policy? This painting was reproduced on posters and displayed all over the London Underground. Holland & Barrett wins TfL diversity competition with campaign aiming to break the ‘taboo’ around the menopause (DfT) 700 routes across the capital. The list was drawn up by the International Lesbian, … Campaign This might explain why advertising revenues on the TfL estate are not increasing as fast as the market." TfL picked up the Market Research award last year for its ethnographic study into teens’ attitudes to road safety. Transport for London (TfL) has pulled an advertising campaign run by the World Baloch Organisation (WBO) on black cabs that read “Free Balochistan”. Health and diversity in London 16dvertising Steering Group The A 18acts and figures F 19dvertising categories A 20 Complaints 22 Appeals Advertisers have access to an insight tool that draws on anonymous, aggregated data from Telefonica UK's 25 million O2 customers, as well as a 'Hello London Data Dashboard'. Are you sure you want to mark this comment as inappropriate? TfL's Tube network has been 'hardest hit' in outdoor market. There are a staggering 2.3 billion passenger journeys in London every year. TfL has suspended adverts from 11 nations. This 10-year contract is highly beneficial for TfL, coming as it did at the end of a previous 25-year deal, it almost tripled and guaranteed TfL’s yearly advertising revenue in … Other advertising opportunities include leaflet and free gift distribution and experiential or marketing events on the TfL network. We don’t know how many campaigns TfL has turned down because they were either directly advertising an HFSS product, or contained an HFSS product in the creative. Hosiery brand Nubian Skin has won TfL and City Hall’s Diversity in Advertising competition for its campaign challenging assumptions around the word ‘nude’ in the fashion industry. However, TfL’s advertising policy, which was amended on 25 February 2019 with the aim of banning all ‘junk food’ advertising across its network, states that ads which promote (directly or indirectly) foods which are high in fat, salt and/or sugar (HFSS) are prohibited. Our Rail advertising sites can be found at stations nationwide including some of the biggest cities (Cardiff, Edinburgh, Glasgow, Liverpool, Manchester, Newcastle, and Bristol). Winner is expected to be announced in spring. Transport for London has always mounted advertising campaigns to encourage use of the Underground. Miranda Leedham, head of customer marketing and behaviour change at Transport for London, said: "We are undertaking a statutory review of our creative account for marketing and behaviour change projects, which includes through-the-line marketing, such as cinema and radio advertising, social media, content creation, print design and below-the-line. These figures show that since going live in November, the QR codes have been scanned 4,500 times at a rate of roughly 70 times per day. ... TfL derails ‘provocative’ campaign to lure British business to France post-Brexit. TfL has also worked with advertisers to amend the creative on 219 campaigns in the same time period. Transport for London (TfL) produces a wide range of advertising, campaign and information material, much of which is endorsed by its public transport networks (modes). As with last year, the advertising space has been provided by TfL, working with its advertising partners, JCDecaux UK and Global. Shaun Bailey plans to give companies the chance to bid to rename stations as part of a new advertising campaign inspired by the Dubai Metro as part of a £100 million a year sponsorship deal. Our ground-breaking neuroscience study, The Engagement Zone, revealed that Tube advertising acts as a welcome distraction to the daily grind often experienced by commuters. The ASA applies the Advertising Codes which are written by the Committees of Advertising Practice (CAP). TfL shortlists four agencies for ad account. In 2008 WCRS, part of the Engine Group, developed for TfL, the digital marketing campaign #Do The Test, designed to promote and increase road safety to cyclists & drivers. The brief includes work for other Greater London Authority departments, including the London Fire Brigade, the Metropolitan Police and the London Legacy Development Corporation. 10 Feb 2020 1:03 pm. 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The campaign launched last week attempted to draw attention to the war crimes and human rights abuses that Balochis face at … The longlist also included Abbott Mead Vickers BBDO and FCB Inferno. London Overground and TfL Rail. For example, in 1999, they commissioned artist Stephen Whatley to paint an interior – 'The Grand Staircase' – which he did on location inside Buckingham Palace. As with last year, the advertising space has been provided by TfL, working with its advertising partners, JCDecaux UK and Global. Snapping for good: how to tap into Snapchatters’ social conscience. The campaign is live across radio, print and digital advertising. TfL’s advertising estate is one of the largest in the world and makes up 20% of all out-of-home advertising in the UK and 40% of the London market. This isn't the first time adverts approved by TfL have caused offence, and despite the news that sexist ads are now banned in the UK , we can't imagine it'll be the last. The winning campaign will receive £500,000-worth of advertising space across the TfL network – one of the most valuable advertising estates in the UK. Transport for London Annual Advertising Report 2017/18 3. The ASA applies the Advertising Codes which are written by the Committees of Advertising Practice (CAP). This included campaigns from Pakistan Tourism, Emirates airline and Qatar Airways. Design standards have been created to encompass this range of material and are set out on the following pages. Agency VCCP and Transport for London (TfL) have launched a new campaign encouraging people to choose walking and cycling as an enjoyable way to get around the capital.. As government lockdown restrictions are gradually eased, Londoners are returning to the capital’s workplaces and attractions. Health and diversity in London 16dvertising Steering Group The A 18acts and figures F 19dvertising categories A 20 Complaints 22 Appeals These figures show that since going live in November, the QR codes have been scanned 4,500 times at a rate of roughly 70 times per day. TfL has run 26 ad campaigns from countries with the death penalty for gay sex since October 2016. TfL has also worked with advertisers to amend the creative on 219 campaigns in the same time period. Image: TfL. Ads promoting Brunei have already been removed from the TfL network after the country brought in new laws punishing gay sex and adultery with death by stoning. TfL’s advertising estate is one of the most valuable in the world, looking after 40 per cent of London’s outdoor advertising. The brief was set by TfL and the Mayor of London after insight from Lloyds revealed that although ethnic minority representation in advertising increased from … (TfL) It’s not just those people on the outside being exposed to Bus advertising. As the winning entry, Holland & Barrett’s campaign will run across JCDecaux and Exterion’s digital channels in London. As with last year, the advertising space has been provided by TfL, working with its advertising partners, JCDecaux UK and Global. 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Call us now on 0800 80 85 619 to discuss your campaign CITY HALL and Transport for London (TfL) have today (October 25) joined forces to launch a competition that challenges brands to make their advertising more representative of the capital. Pakistan, Qatar, the UAE, Mauritania and Afghanistan have “possible” death penalties, according to the International Lesbian, Gay, Bisexual, Trans and Intersex Association (ILGA). Objective. The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. Winner is expected to be announced in spring. It also depends on the format and size. May 12, 2014 - Transport for London (TfL) has launched four new campaigns targeting pedestrians, drivers and motorcyclists. The Committee will also hear from Transport for London, which has introduced an advertising rule specifically addressing body image concerns and reported an increase in revenue the following year. The process is being run through the Official Journal of the European Union with the help of AAR. Despite a long track record on this issue (we helped push for TfL’s initial advertising codes 15 … The contract for advertising on the 2,500 TfL-owned bus shelters across London was awarded to Clear Channel. For example, in 1999, they commissioned artist Stephen Whatley to paint an interior – 'The Grand Staircase' – which he did on location inside Buckingham Palace. So if you want to be big, be … Sadiq Khan humiliated: Ad campaign launched attacking London mayor for 'bankrupting TfL' SADIQ KHAN has been shamed in a humiliating stunt … Following entries from brands and advertising agencies, the submissions were reviewed by a panel of judges comprised of advertising and media industry experts and City Hall and TfL representatives. ... "An advertising campaign … campaignlive.co.uk A spokesman for the Mayor said: “Given the global role London plays championing LGBT+ rights, the Mayor has asked that TfL review how it treats advertising and sponsorship from countries with anti-LGBT+ laws.”. TfL’s advertising partners, JcDecaux and Exterion, are also empowered to accept or reject advertisements themselves where they clearly do, or do not, comply with TfL’s advertising policy. The winning campaign will receive £500,000 of digital advertising value. TfL’s advertising partners, JcDecaux and Exterion, are also empowered to accept or reject advertisements themselves where they clearly do, or do not, comply with TfL’s advertising policy. So if you want to be big, be … TfL has run 26 ad campaigns from countries with the death penalty for gay sex since October 2016. The advertising campaign addresses the stigma of menopause and will go on display on the TfL LDN portfolio today. How TfL uses big data to personalise its marketing campaigns By David Moth October 2nd 2013 17:00 Transport for London has the gargantuan task of carrying more than 1bn passengers each year, which means that the marketing team has an equally difficult job of keeping them all informed about upgrades and delays. As with last year, the advertising space has been provided by TfL, working with its advertising partners, JCDecaux UK and Global. (TfL) It’s not just those people on the outside being exposed to Bus advertising. TfL research and insight manager Ian Pring says the findings of the teen study contributed insights towards other market segments, such as young women taking illegal cabs at night. This included campaigns from Pakistan Tourism, Emirates airline and Qatar Airways. She said: “Regimes that use the death penalty and breach human rights shouldn’t be allowed to advertise on TfL. The product being made available to the public is Dettol’s hand sanitiser gel, which has been proven to kill bacteria and viruses, including Coronavirus (SARS-COV-2) (2). Campaign reports that this campaign was created by Mr President, although there's no mention of the work on the agency's website or social media. Iran, Nigeria, Saudi Arabia, Somalia, Sudan and Yemen all have the death penalty for consensual sex between same-sex adults, according to human rights organisations. 1.4 Advertisements carried on services run or regulated by TfL (including campaigns on behalf of TfL) should not conflict with the required standards outlined below, which supplement the requirements of the Advertising Codes. Contents. TfL’s advertising revenue jumped by £10 million to £152m over the last year, which it says was down to it embracing new innovative advertising platforms. The campaign, created by Pablo, features five real women who are all experiencing the menopause in different ways. Cool ad campaigns boost Transport for London revenue | Prolific London What is the future of publisher monetisation? TfL kicked off the statutory review in August and expects to announce a winner in spring 2020. A deal with Sky Atlantic to promote Game of Thrones helped boost revenue. Transport for London has shortlisted Adam & Eve/DDB, M&C Saatchi, Ogilvy and incumbent VCCP for its creative account. We’re delighted with the level of interest that we received and are looking forward to working with the shortlisted bidders and seeing their proposals. TfL confirmed that their advertising partners have been asked not to approve any new campaigns from those states and their state-owned entities on the ILGA list while the review is ongoing. The winning campaign will receive £500,000-worth of advertising space across the TfL network – one of the most valuable advertising estates in the UK. The British Advertising Standards Authority has long – and very notoriously – slapped the hands of fashion brands – including Saint Laurent, Miu Miu, Marc Jacobs, and American Apparel, among others – when their campaigns run afoul of the watchdog’s guidelines. 🏆 It will be displayed across the TfL Rail and Bus Shelter networks during the first quarter of 2021. 🚇 Transport for London has launched this year’s Diversity in Advertising competition, in conjunction with City Hall and its advertising partners. Contents. The price per panel is calculated per day and varies from station to station - and is linked to how busy the station is (footfall). Call today to discuss your campaign. These changes do not preclude brands from advertising with us, as long as they provide campaigns that comply with our advertising policy. Holland & Barrett has won Transport for London’s (TfL) diversity competition with an advertising campaign that aims to break the taboo around the menopause. ransport for London has suspended new adverts from Saudi Arabia, Pakistan and the United Arab Emirates while it carries out a review of countries with poor human rights records, the Standard can reveal. Mobile web consultant Terence Eden has pulled together some stats from a TfL poster campaign that links users to a real-time bus schedule. “For example a milkshake in an ad for a credit card. A new TfL marketing campaign focuses on the changes coming into force on 2 March, highlighting the importance of lower speeds and encouraging road users to comply with the new 20mph speed limits. Details of the review emerged after Green Party London Assembly member Caroline Russell wrote to Mayor Sadiq Khan with concerns about countries with bad human rights records. Transport for London (TfL) has taken learnings from its Marketing Week Engage Award-winning market research to bolster other campaigns. TfL's ad revenue was down 90% year on year and changing commuter habits may affect advertiser demand even when 'normality' returns to London. 60% of Tube users notice when new ads appear on their journey and 65% feel London Underground advertising isn’t as intrusive as other advertising methods. There are a staggering 2.3 billion passenger journeys in London every year. VCCP and Transport for London (TfL) have today launched a new campaign encouraging people to choose walking and cycling as an enjoyable way to get around the capital. Transport for London Annual Advertising Report 2017/18 3. ‘A Different Kind of Nude’ won the six-year-old brand £500,000-worth of prominent advertising space on the TfL … The campaign, created by Pablo, features five real women who are all experiencing the menopause in different ways. International lawmakers and watchdogs, alike, are increasingly paying attention to ad campaigns. We will exclude campaigns that don’t. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns. Brands are encouraged to submit innovative creative campaigns, with the winner set to receive advertising space across the TfL network up to the value of £500,000. These are the kind of attitudes TfL is promoting: Women’s Groups Involvement We were in contact with TfL as the new advertising codes and its steering group was being created. 1.3 The regulation of advertising in the UK is the responsibility of the Advertising Standards Authority (ASA). The Prize. The value of the two campaigns on the tube was £110,000 and £170,000 respectively, according to a Freedom of Information response by TfL, and … Mobile web consultant Terence Eden has pulled together some stats from a TfL poster campaign that links users to a real-time bus schedule. Are you sure you want to delete this comment? 4 Foreword 7sage from the Chair Mes 8 Our advertising estate 10vestment and innovation on our advertising estate In 14 Our advertising policy. Transport for London has always mounted advertising campaigns to encourage use of the Underground. Members discussed how TfL and its advertising partners frequently worked with advertisers from the early stages of development of advertisements to ensure that campaigns meet the TfL Advertising Policy. 5. You can find our Community Guidelines in full here. It’s never been a better time to walk or cycle. Ms Russell also called on TfL to ensure countries on the ILGA list are not eligible to bid for the Emirates Air Line cable car when its sponsorship comes up for renewal. Latest marketing and advertising news for Transport for London (TFL), including insights and opinions. The judges were specifically looking out for a campaign to act as a catalyst to change perceptions and drive change in the industry. As part of the Global partnership with Transport for London (TfL), the opportunity to offer advertisers access to the London Overground & TfL Rail advertising network is paramount when building your brand. Buses gives you cover, scale and play a key role in boosting call to action. For more information or to discuss a brief, email the TfL Commercial Partnerships team at experientialmarketing@tfl.tube.gov.uk . “We are increasingly finding that the same set of principles underpin many of our campaigns. How will it rebound? 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